Signia Celebrates MaX Launch at COSM Dallas

ISELIN, NJ — Hearing aid innovator Signia , part of WSA, brought together hearing care professionals at COSM Dallas on September 18 for the U.S. launch of Signia Multi-adaptive Xperience (MaX) . With a program featuring clinical messaging brought to life in an immersive dome theater to a must-see neuroscientist keynote speaker, the evening celebrated a breakthrough in hearing technology and the shared ambition of Signia and its partners to help more people Live Noisy by participating fully in the conversations they love. COSM’s sweeping visuals set the stage for Signia MaX, the world’s first multi-dimensional AI hearing aid platform with four deep neural networks powered by Acoustic Intelligence™. Hands-on demonstrations and discussions with Signia experts gave attendees a close look at how the platform addresses one of hearing care’s toughest challenges: following dynamic group conversations in noise. The event also put Signia’s hearing care partners at its heart, recognizing their expertise in understanding patients’ needs and helping them hear and participate more confidently at family dinners, crowded restaurants, and gatherings with friends. *Signia MaX is our most important launch to date. Its four deep neural networks and Acoustic Intelligence mark a breakthrough in helping people participate in the conversations that matter most. Our hearing care partners have helped make Signia what it is today, and their expertise will be essential to making MaX a game changer for patients. This launch belongs to them, too. This event gave us the opportunity to recognize that partnership and set an ambitious course for what we can accomplish together.* — Mike O’Neil, President of Wholesale, WSA US Bringing “Live Noisy” to Life at COSM Dallas “Live Noisy” reflects Signia’s belief that hearing care should keep people part of life’s energy—not isolate them from it. Rather than simply cutting noise, Signia MaX uses Acoustic Intelligence™ to understand the complete soundscape—c