TECH

William Shatner Partners With Audien Hearing to “Boldly Hear What’s Next”

William Shatner Partners With Audien Hearing to “Boldly Hear What’s Next”

William Shatner with an Audien Atom X OTC hearing aid. SCOTTSDALE, ARIZ — Audien Hearing today announced a partnership with legendary actor William Shatner, launching “Boldly Hear What’s Next,” a campaign built on a shared belief: getting older shouldn’t mean getting less out of life. For generations, Shatner has inspired people to imagine what’s possible. At 90, he traveled to space himself. At 95, he’s still creating, exploring and asking what comes next. Now, alongside Audien, he’s bringing that same spirit to a deeply personal subject: hearing, and the role it plays in staying connected to a life still unfolding. *I’ve spent a lifetime thinking about the future, and at 95, I still want to know what’s next: the next conversation, the next idea, the next adventure. I know firsthand how hearing challenges can affect those moments. That’s why I partnered with Audien. There’s a lot of life left to live, and a lot worth hearing.* — Actor William Shatner Shatner brings personal experience to the partnership, having faced hearing challenges himself and using Audien’s Atom X over-the-counter hearing aids to stay connected to the conversations, people and experiences that matter to him. As a brand ambassador, he will appear in a wide-ranging marketing and social media campaign encouraging people to take the next step toward better hearing and keep looking forward. The message is simple: getting older doesn’t mean you’re finished discovering who you can be, where you can go or what you can contribute. Better hearing can help people remain part of those possibilities, from joining a lively dinner conversation to sharing a quiet moment with someone they love. Audien Atom X. “We started Audien because too many people were being left out of conversations they deserved to be part of,” said Ishan Patel, co-founder and CEO of Audien Hearing. “Making hearing more accessible means giving people a way back into those moments. William embodies why that matters: there is still so much

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